Apple to raise prices for new iPhones

11:04 - 17.03.2023

March 17, Fineko/ New premium smartphones Apple will be more expensive than the current ones, ABC.AZ reports with reference to MacRumors.

Jeff Pu, a tech analyst at Hong Kong investment firm Haitong International Securities, says that the American corporation will have to compensate for the increased cost of new devices.

He noted that the prices for iPhone 15 Pro and 15 Pro Max will be higher than the prices for the iPhone 14 Pro and 14 Pro Max models, due to the use of new technologies in their creation.

Jeff Pu believes that the top gadgets of the series will receive a new titanium frame, solid-state buttons with tactile feedback with Taptic Engine modules, and an improved lens. Apple will also be forced to raise prices for flagships due to the use of the new A17 Bionic processor and an increase in RAM.

The analyst did not disclose the cost of future gadgets. It is expected that the prices for the basic models - iPhone 15 and 15 Plus - will remain at the same level.

Apple has been keeping prices on premium iPhone models for several years. So, in the USA, iPhone 14 Pro is available for $999. iPhone X released in 2017 was estimated for the same amount. The cost of iPhone 14 Pro Max starts at $1,099 - that's how much the iPhone Xs Max presented in 2018 cost.