The fourth FIFA World Cup Trophy Tour by Coca-Cola will arrive in Azerbaijan on February 9, 2018, giving Azerbaijani fans the chance to experience football's most coveted prize. The visit of the FIFA World Cup Trophy to Azerbaijan is organized in partnership with the Azerbaijan Football Federations Association, the long-term partner of Coca-Cola in Azerbaijan.
The FIFA World Cup Trophy Tour by Coca-Cola will give millions of people around the world the opportunity to get ready to taste the feeling of the world’s largest, most anticipated sporting event – the 2018 FIFA World Cup. In hosting this momentous, international tour, Coca-Cola and FIFA invite fans to get up close and personal with the same trophy that is presented by FIFA to the winning country of the FIFA World Cup. For thousands of fans, it will be a once-in-a-lifetime opportunity to see the most iconic symbol in football and share their passion for the game.
“We at Coca-Cola support the passion of millions of people in the world for football, the most popular sport. Besides supporting football World Cup Coca-Cola also partners with local Football Federations to help thousands of teens in countries like Azerbaijan to realize their football dreams. We plan on bringing the Trophy Tour excitement to Azerbaijan on February 9, 2018. Because the FIFA World Cup Trophy is not just another trophy. It is the most famous Trophy in the world of sports, it is a symbol of optimism that connects the people”- said Ms. Alexandra Akkirman, Public Affairs and Communications Manager of the Coca-Cola Company for Caucasus and Central Region.
The FIFA World Cup Trophy Tour by Coca-Cola kicked off in September 2017 in Russia and will visit more than 50 countries across six continents, travelling 126,000 kilometers in the nine months leading up to the 2018 FIFA World Cup.
“In the world of sports, no symbol stands stronger than the FIFA World Cup Trophy,” said FIFA President Gianni Infantino. “Everyone recognizes the significance of the Trophy as a unifying force. We are extremely happy to partner with Coca-Cola once again to bring the Trophy to football fans around the world.”
The FWC Trophy Tour will arrive to Heydar Aliyev International Airport of Azerbaijan on February 9. Representatives of the local media will be invited to attend the press-conference at the airport and will have a chance to see the Trophy. The Trophy will then be taken to Ganjlik Mall where thousands of local residents and consumers of Coca-Cola will be able to take photos with the golden Trophy.
Elkhan Mammadov, General Secretary of AFFA, commented on the plans of the FIFA World Cup Trophy Tour: "Being able to see the World Cup is probably the most cherished dream of any football fan. Organizing the World Cup tour, Coca-Cola brings joy to numerous fans from different countries. The holding of this event in Azerbaijan plays an important role in terms of promoting football in the country and the interest of the fans towards this kind of sport. We are very pleased that Coca-Cola has a long-term and multilateral cooperation with AFFA and we believe that all of our joint projects will always be crowned with success. "
For the latest updates from the FIFA World Cup Trophy Tour by Coca-Cola including upcoming tour destinations and dates, exclusive interviews, photos and videos, visit the official website www.fifa.com/trophytour, the official Facebook page www.facebook.com/trophytour and the official Instagram page at https://www.instagram.com/trophytour/.
The Coca-Cola Company has had a long-standing relationship with FIFA since 1974 and has been an official sponsor of the FIFA World Cup since 1978.
Coca-Cola has had stadium advertising at every FIFA World Cup since 1950 and is a long-time supporter of football at all levels. This is the fourth time that Coca-Cola and FIFA have come together to bring the Trophy Tour to the world.
The FIFA World Cup Original Trophy is awarded to the winners of the FIFA World Cup™ while remaining in FIFA’s possession. The Trophy is made of solid gold and weighs 6.142 kg, created as a composition of two human figures holding the globe above them. The Original Trophy’s current design dates back to 1974. As one of the most recognized sports symbols in the world and a priceless icon, the FIFA World Cup Trophy can only be touched and held by a very select group of people that includes former winners of the FIFA World Cup and Heads of State. Because regulations state that the FIFA World Cup Trophy shall remain in FIFA’s possession and cannot be won outright, the team winning the FIFA World Cup retains the authentic Trophy temporarily and is then permanently awarded a replica, the FIFA World Cup Winners' Trophy (gold plated, rather than solid gold, and engraved with the year, host country and winner of the respective event).
The FIFA World Cup Trophy Tour by Coca-Cola is an extraordinary opportunity for people to take in a piece of football history and share with each other their passion for the sport. The emotions of seeing the FIFA World Cup Original Trophy will stay in football fans’ memory for a long time.
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