Fineko Informational & Analytic Agency presents one of its new projects – the first in Azerbaijan ABC.AZ business information portal (news, analytics, business information and consultations) directed to liquidate business information deficit. The project’s goal is to support more perspective and viable tendencies of social and economic development of Azerbaijan, to support democratization and transparency of economic processes. Due to oil strategy successes created by Heydar Aliyev, the late President of Azerbaijan Republic, prerequisites appeared for Azerbaijan to switch to postindustrial society that is examined as major global development direction at present. Postindustrial epoch’s elements are observed in country’s economy but there are several problems, which are necessary for Azerbaijan to make possible and organic to enter new world economic formation. The main problems are completion of restructuring of “old economy” (present counterbalance to “new economy” of offshore oil sector and services), reconstruction and increase of industrial competitiveness, increase of educational adequacy and social services that is the main element of President Ilkham Aliyev’s policy. Activity of Fineko Informational & Analytic Agency OJSC and ABC.AZ will be oriented to participation of stimulation to solve these problems by introduction of system analysis elements.
The portal is oriented for professionals in different economic and business spheres as well as large social circles. Acting online News Line is a first stage of creation of the portal and it will be saved as on of its segments. Project’s main purpose is a new solution of informational providing – realization of every supplier’s or consumer’s right to select volume, format, and quality of information for forecasting and making decisions at the market. Formally the selection will be made by three directions – receiving/placement of commercial information (News Line), analytic researches, consultations on separate business types (on operations or more effective services). Practically the selection will be made by transparency level and demands of ABC.AZ clients and partners due to portal’s openness. At the same time, cooperation with clients and partners will be built by “two-way traffic streets” principle – giving and receiving of business information. Portal will provide users with full information for services in insurance, bank, leasing operations, and other financial services, it will create an opportunity to calculate independently cost and efficiency of services. For example, only at the portal you can get open information about service cost of all banks with possibility to estimate efficiency of their services for concrete client.
Corporate clients are provided with possibility to determine volumes of opening of commercial information with fulfillment of state requirements, and access to full package of business information providing. Cooperation with corporate clients will suppose enjoying full rights partnership with a right to place an advertisement (creation of favorable social opinion and general positive atmosphere to carry out operations) and full providing of own activity if this does not disagree commercial secret, social and state interests. Besides delivery of business information package, the portal will provide corporate clients with access to database on legislation, state, commercial and non-commercial organizations formed by their agreements and with their participation, (participation order in creation of database is presented individually). The practice will allow corporate clients real estimating of status and perspectives on the market. According to the database, ranking system, which meets international standards and ratings on separate commercial sectors, business activity indexes on sectors and economy will be built.
Fineko Informational & Analytic Agency will support business development, stimulation of investment process and country’s export. For that purpose, following package of products is offered:
1. Delivery of operative information (News Line) on state policy, economy (oil & energy, transport, communications and IT, construction, industry, agriculture), finance (state finance, currency treatment, insurance, credit sector, new directions – leasing, mortgage), trade, market institutions, markets, investments, privatization, funds, commercial information, international cooperation. It is foreseen to give information about:
a) Activity of international financial institutions, development of international trade and joining of Azerbaijan to WTO;
b) Economy including information about all economic sectors and commercial activity concerning financial sector, communications, transport, and industry;
c) Finance including state finance (budget), trade business, taxes, activity of financial middlemen, information about status and process on currency and monetary markets;
d) Investments including information about investment process in Azerbaijan, dynamics of investment treatment, investment stimulation system;
e) Corporate news – information about activity of economic subjects, data of their balances, state participation in commercial sector, and database on commercial organizations;
f) Information about status, perspectives, and problems of market of mortgage, leasing and insurance services;
g) Stock market, legal control, professional participants, activity of Baku Stock Exchange including bulletin of issuer and opening of information;
h) Activity of self-regulated organizations and unions of entrepreneurs (associations, communities);
i) Giving of space for virtual discussion on different aspects of economic activity, market status and legal control (subject forums).
2. Analytic services.
Such services are rendered as placed on the website data of sectors and economy, analytic materials, and outlooks. Following analytic products including short- and middle-term forecasting on the basis of existing tendencies are supposed:
a) Macroeconomic policy and indexes of Azerbaijan, their estimation by main indicators with introduction of own productive derived indexes;
b) Monetary policy and indexes including data on base inflation, monetary mass dynamics, status of market of state securities and financial intermediation;
c) Outlooks of Azeri economic sectors (fuel and energy complex, industry and agriculture, transport, communications, social sector, bank sector, insurance etc.);
d) Outlooks of markets (stock, currency, monetary, real estate, insurance, bank etc.);
e) Productive analytic products – rankings on separate sectors with further introduction of rating elements on the basis of applied by international financial institutions methods, comparative analysis of cost and efficiency if commercial organizations’ services (first of all banks, insurance and leasing companies), calculators of the most beneficiary crediting schemes, finance placement, calculation-cash service etc;
f) Business activity indexes on business types.
3. Consulting services.
At present consulting activity will concern joint giving of information with authorized organizations for legal control of activity, tax treatment, current governmental programs and their implementation.
4. Support of more dynamic sectors – information about status of bank, insurance, leasing sectors, real estate and construction operations.
5. Support of formation of renewal of the personnel through publishing of information about vacancies and questionnaires of specialists offered their services.
6. PR support will consist of publishing advertising information at the website in accordance with partners’ desires, preparation of advertising articles for placement in other mass-mediums, creation of the scenario for PR videos (there will be no independent shooting but services concerning search of executors can be rendered).
As mentioned above, partnership with ABC.AZ will allow corporate clients realizing own marketing policy through the portal. Corporate clients with unlimited partnership will be able to deliver information through the website to their consumers including representatives of different teams. Partnership will allow clients participating in ABC.AZ large advertising campaign without significant expenses. Through cooperation of the portal with external informational systems and organizations, corporate clients would have free access to external sale markets to carry out advertising campaigns.
FINEKO Informational & Analytic Agency OJSC