Most used social networks in Azerbaijan

16:22 - 20.06.2024

June 20, Fineko/ Instagram became the most used social network in Azerbaijan in May 2024.

ABC.AZ reports with reference to StatCounter that in May 2024, Instagram's share in the Azerbaijani social media market made up 35.35%. This indicator is 2.87 percentage points more than in April and 2.6 p.p. more against May 2023.

Pinterest took the 2nd place in terms of the number of users in Azerbaijan with a share of 20.66%. The social network's market share decreased by 0.3 p.p. compared with April and by 7.2 p.p. against the 2023 same term.

Facebook became the 3rd most popular social network in Azerbaijan with a share of 18.56%. This is 2.59 p.p. less than in April and 13.24 p.p. less than a year earlier. This March, Facebook's market share in Azerbaijan was 34.6%.

YouTube took the 4th place in terms of the number of users. In May 2024, the market share of YouTube social network in Azerbaijan increased by 1.97 p.p. month-on-month and by 4.43 p.p. year-on-year to 14.57%.

Last month, social network X decreased its market share in our country by 1.97 p.p. monthly and by 2.21 p.p. annually and ended up in 5th place with 6.32%.

In terms of the number of users, the 6th place was taken by social network LinkedIn with a share of 1.85%. The social network increased its market share in Azerbaijan by 0.35 p.p. compared with April and by 0.98 p.p. versus the 2023 same term.