15:47 - 10.12.2024

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December 10, Fineko/abc.az. Russian manufacturers of halal products are able to take a leading position in the market of Southeast Asia (Southeast Asia).

ABC.AZ reports that the statement was made by Zuraimi Jummat, the director of consulting company Everdeen Global, during online forum "Prospects for the export of Russian cosmetic products according to Halal standard in Singapore and Southeast Asian countries".

"With proper promotion and marketing efforts, Russian cosmetics companies have the potential to take a leading position in the Southeast Asian market not only with finished products, but also in the ingredients market both in the region and the world as a whole," he said.

Mikhail Bondarenko, Russia's trade representative in Singapore, noted that about 300 million Muslims live in Southeast Asian countries, "most of whom are people aged 30-40 years old - active, proactive, rapidly opening new markets and quickly adapting the latest technologies".

The forum participants stressed the prospects for development of halal products business in the ASEAN countries, which collectively claim to become the fourth economy in the world. "This opens up huge opportunities for cooperation in such sectors as Islamic finance, cosmetics, innovations in agriculture, food freezing technology and logistics," the Russian trade representative added.