17:44 - 5.02.2025

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February 5, Fineko/abc.az. Instagram became the most popular social network in Azerbaijan last month.

ABC.AZ reports that during this period, Instagram's share in the Azerbaijani social media market was 36.04%. The indicator is 11.05 percentage points less than in December 2024 and 1.13 p.p. less than year-on-year.

Facebook came in 2nd place in terms of the number of users with a share of 25.82%. The social network's market share increased by 9.79 p.p. against the previous month and by 7.5 p.p. versus January 2023.

Pinterest became the third most popular social network in the country with a share of 16.14%. The figure is 0.77 p.p. less than in April and 3.85 p.p. less than year-on-year.