17:16 - 12.01.2026

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January 12, Fineko/abc.az. The broadcasting industry is entering 2026 under increasing pressure from the introduction of artificial intelligence.

ABC.AZ reports that this is stated in the NCS study. Companies are required to produce more content, update workflows, and adapt to AI, while reducing staff and error tolerance.

Six out of 10 respondents believe that the industry is in decline. Although the majority recognizes that AI will determine the work of the sector in the near future, only 14.6% of organizations declared their full readiness to implement it. Almost 42% of companies are not exploring the possibilities of artificial intelligence at all.