Color policy of world brands

22.06.2018,16:30


June 22, Fineko/abc.az. Research in psychology shows that logos leave such a deep mark in our brain that we know them from the age of two years, and in 67% of cases children are able associate the product with the logo. Based on this fact, researchers at the University of Chicago tried to find out how brands are imprinted in our memory.

Many of us know that colors have strong influence on our emotions and mood. However, they have different influence on everyone, but despite this, psychologists managed to find common moments. For example, the most popular color is blue, and it is followed by green, purple and red.

The popularity of blue and green colors are associated with nature, and the love to these colors, according to psychologists, originated in ancient times, long before the emergence of cities and countries.

Experts have found that people's opinion about the new product is formed within the first 90 seconds and the first impression in 62-90% of cases relates to color.

The color of logos necessarily affects our emotions. For example, red represents activity, yellow - energy, blue - reliability, green - nature, etc. 

If you pay attention to the logos, you can see that the red color also represents passion and aggression. That's why Youtube and Red Bull use this color.

The logos of Samsung and Ford, painted in blue, inspire people with sense of reliability and confidence, as the blue color is associated with the endless sky and the sea.

The yellow McDonalds lettering is associated with joy and energy, and the green Android logo is associated with nature. Logos for Starbucks, 7digital, Spotify are also green. Music service 7digital had the logo in blue. After the service has moved to green, the number of its customers has increased significantly.

Because purple is associated with noble fashion, this color is used in Cabdury, FedEx, Yahoo logos.

And orange color creates positive energy and creative spirit in people, so FireFox and Fanta brands use this color.